Saturday, January 19, 2008


Last month when I described a rather odd chocolate bar and its even odder product insert, I promised to follow up once the product had been both eaten and researched.

Just to refresh our memories, this was basically a large chocolate bar made of nothing but chocolate, hemp seeds and almonds. The strange thing about it was that it made a pretty amazing number of health and happiness claims, all of them in 10-point type on a full sheet of paper. That kind of thing, you will recall, lead me to think that it's more of a proselytizing effort than a food source. One of the claims was that one half to a complete chocolate bar should be eaten for breakfast, after which you probably won't need to eat again for quite a while, ergo you will lose weight.

Reader, we ate it. It was absolutely impossible for either of us--generally considered "healthy eaters"--to eat as much as a half of it at one sitting. Hemp seed, I should have remembered from many delicious meals at the table of the Chocolate Lady, sticks to the ribs. I have no doubt if you managed to eat a whole one of these babies you could do without food for much of the day. You might need to take a long nap also. We each ate, for example, a quarter of the chocolate bar before going to the gym, where we worked out for more than an hour, then came home and didn't eat another meal for several more hours. So the first claim, one made by implication, that it is very filling: check.

Also important to note: quite good tasting.

Will it help you lose weight? Well, it's 1220 calories, which is well more than my usual breakfast and lunch put together. It's possible it is filling enough, if you can choke the whole thing down, to make dinner virtually unnecessary. But it would be just as effective to simply make it a habit to eat a salad for dinner every night.

The second half of my research, into the potential cult-status of the manufacturer, has met further frustration. The business librarian at work helped me search a few databases of Canadian companies. Apparently privately-held companies are not really required to give much information about themselves to anyone. We did not find them listed. We tried to find information regarding their Nutritional Health Claims license number (that's the license that allows them to claim the product cures diabetes and celiac disease) but couldn't get even a mailing address. The company identification number, 299614 Alberta Ltd., gave me the only real insight. One of the things I found was this:

Well, you don't have to click on that link to see what it's about. The comment left by a few of our readers made a joke about hemp. But perhaps they were all too right. Maybe it's not a cult, just a company with a second product line they'd rather keep out of the limelight. Which might mean the writing style, which I took for an excess of religious enthusiasm, could be nothing more than what happens when you let a stoner write your PR.


Ozzie Sister said...

I wonder why the picture at the top does not show the most famous product?

FJ said...

Perhaps it falls into the category of body care products?

the chocolate lady מרת שאקאלאד said...

The trouble with hemp advocacy is that you get lumped with the whole package.

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